Vintage Costume Jewelry Information, Juliana or DeLizza & Elster
 

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Answers To Your Questions About Juliana (D&E) Jewelry

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From Helen:
"Hi, Jo-Ann! I am wondering if you can tell me how you identify Julianna ? Are your pieces marked D & E?"


Answer:

Who Is D&E?


D&E, (the producer of Juliana Jewelry) did not mark most of their pieces. DeLizza and Elster was the name of the company that manufactured jewelry for as many as 800 different companies including Accessocraft, Weiss, Alice Caviness, Ciro, Celebrity, Capri, Carol Duplaise, House of Ivana, Hobe', House of Schrager, Hattie Carnegie, Kenneth J. Lane, Kramer, Karu, Mimi Di N, 1928, Park Lane, Pakula, YSL and Sarah Coventry. Apparently, they did start a company called "Juliana" (it was thought to be just a specific line before). These pieces were not marked either but were instead labeled with a removable hangtag. Company owner Frank DeLizza has stated that the Juliana company was in production for two years from 1967-1968 and was not very successful. He has also said that a large percentage of items being sold on the net as Juliana are in fact not and that he would prefer that the term D&E be used when speaking of his jewelry. Frank DeLizza is still very much alive today and I have personally spoken with him through e-mail to positively identify pieces of jewelry that I've had as being produced by D&E.

Lines Similar to Juliana

DeLizza and Elster also produced jewelry with similar design elements which had different signatures. If you like the look that has been coined as "Juliana", be on the lookout for items signed "Tara" as well as items with a hangtag that reads "Gloria."

New Information Makes Identification More Challenging

Identifying Juliana pieces has become very difficult in the last little while due to information that is being uncovered by an online Juliana research group. Just when Juliana enthusiasts think they know what to look for in identifying pieces, it seems that another hurdle is placed in their way. It has been documented that Frank DeLizza has stated that Juliana pieces are not necessarily the majorly glitzy pieces we have come to recognize as belonging to that particular line which makes identification all that much more difficult.

So How Do I Identify Jewelry Produced by D&E Then?

As it now stands, collectible D&E jewelry is being identified by dealers and collectors in one of two ways; knowledge of construction, style, and design or by asking Mr. DeLizza himself. However, keep in mind that this information may change over time as the research evolves.

 

Elements of D&E Jewelry

* It is important to note that Frank DeLizza has confirmed that there were no design elements exclusive to the Juliana line.

  1. "Five Link" Bracelets:
    Bracelets consisting of five links with stones mounted on top are typical of D&E. There are two things to beware of with this element however. D&E was not the only company to produce bracelets with five links and they produced "flat backed" bracelets as well. The popular "5 link" bracelets always lie flat on the wrist and have sturdy interconnecting pieces.

     

  2. Open-Back Settings:
    This particular element is one that has lead to much confusion and misrepresentation of Juliana jewelry. People tend to think that all pieces with open back settings are D&E when in fact many companies used this design detail. You should use this feature in conjunction with the others listed here in order to positively ID any suspected pieces.

 

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